10
Common Buyer Mistakes
1. Buyers don't clearly understand the roles and duties of real estate
licensees, especially who represents whom in purchase transactions,
and may wrongly misinterpret or rely on a licensee's actions as representing
the buyer's interests alone.
2.
Buyers may innocently disclose confidential and material information
about their buying needs, financial abilities and negotiating strategies
to sellers and their agents, especially when not aware of the roles
of the licensees involved in a transaction.
3.
Buyers think that sellers pay real estate commissions as well as other
closing expenses and seller concessions.
4.
Buyers think mortgage companies and appraisers protect and promote the
best interests of the buyer.
5.
Buyers fail to understand how critical it can be to carefully design
contracting strategies and techniques in order to better negotiate with
sellers and their agents.
6.
Buyers don't appreciate the benefits they gain when they are entitled
to receive the undivided loyalty and trust of the agent, and are usually
uninformed about the service and loyalty limitations inherent with an
intermediary, appointed licensee, dual agent or other limited service
providers.
7.
Buyers minimize the effect of competing buyers when preparing or negotiating
purchase offers.
8.
Buyers are usually unaware of the importance of personally attending
and conducting thorough and independent physical property inspections,
environmental audits and separate property appraisals as a condition
of the home purchase.
9.
Buyers do not comprehend the important value relationship between real
estate services offered or provided and compensation obligations.
10.
Buyers fail to recognize the long term value benefits of preserving
and/or enhancing the buyer's equity position.